Since 1969, Gaetano Pesce’s Serie Up has stood as a powerful symbol of femininity. The chair's bold curves and attached ottoman evoke both the female figure and the invisible chains placed on women by society.
Over time, Serie Up has become one of B&B Italia’s most iconic collections. It confronts the objectification of women while also honouring the strength, mystique, and enduring presence of the feminine spirit. Its form is both a protest and a celebration.
UP COLLECTION TIMELINE
2000B&B Italia relaunches the series with updated materials. The collection is renamed Serie Up 2000, available in a range of colours and stripes. Browse our Serie up 2000 collection below.
2019Celebrating its 50th anniversary, B&B Italia releases a special edition of UP 50. The updated finishes include a full striped version, a striped chair with teal ottoman, and an all-teal option.
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