{"title":"Front","description":"\u003cdiv class=\"t-rich-text  t-rich-text--intro  u-mb-4\"\u003e\n\u003cp\u003eFront Design is a design studio from Stockholm in great demand worldwide, and one of Sweden’s most successful design exports. Designers Anna Lindgren and Sofia Lagerkvist have successfully asserted themselves in the male-dominated world of product and industrial design with their adventurous style.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"doodle-armchair","title":"Doodle Armchair","description":"\u003cp data-start=\"0\" data-end=\"278\"\u003eDoodle Armchair is a contemporary seating design inspired by spontaneous hand-drawn sketches, translating the fluidity of unconscious scribbles into a soft, sculptural form. It evokes a sense of daydreaming, where lines of thought become embroidered gestures across the surface.\u003c\/p\u003e\n\u003cp data-start=\"280\" data-end=\"484\"\u003eThe design takes the form of a folded, quilt-like structure, with quilted upholstery that follows irregular stitched patterns, giving the piece a subtle three-dimensional texture and expressive character.\u003c\/p\u003e\n\u003cp data-start=\"486\" data-end=\"791\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eConstructed from fire-retardant cold-foamed foam and polyester fibre with an internal resin and steel frame, it sits on powder-coated steel tube legs covered in leather with black polypropylene glides. Upholstery is available in soft leather options with matching embroidery, and covers are not removable.\u003c\/p\u003e","brand":"Moroso","offers":[{"title":"Default Title","offer_id":46627683860657,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/moroso-doodle-armchair2-matisse-contract.jpg?v=1769723873"},{"product_id":"pebble-rubble","title":"Pebble Rubble","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:38134e22-07b3-445a-8e50-c2afb09b682a-31\" data-testid=\"conversation-turn-64\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"6091c713-4cca-47f0-8376-3e6d9d7613f3\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"268\"\u003ePebble Rubble is a sculptural modular seating system by Front Design for Moroso, inspired by natural stone formations and forest landscapes. Designed as a sensory illusion, it transforms the appearance of heavy megalithic rocks into soft, upholstered seating elements.\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"534\"\u003eThe system is composed of organic, irregular modules derived from 3D-scanned stones, allowing free and flexible compositions that range from single armchairs to expansive lounge landscapes. It plays with perception, contrasting visual weight with tactile softness.\u003c\/p\u003e\n\u003cp data-start=\"536\" data-end=\"813\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIntended for hospitality, corporate, and public interiors, Pebble Rubble offers 15 seating modules and 3 ottomans for highly adaptable configurations. Each element is made from fire-retardant cold-foamed polyurethane foam, combining sculptural form with comfort and durability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Moroso","offers":[{"title":"Default Title","offer_id":46627926081713,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/pebblerubble.jpg?v=1769731246"},{"product_id":"anomaly-ottoman","title":"Anomaly Ottoman","description":"\u003cp\u003eThe Anomaly Ottoman by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMoroso\u003c\/span\u003e\u003c\/span\u003e is conceived as a “transnatural” object that blurs the boundary between furniture and creature. Designed as a companion-like form, it explores a deliberately ambiguous, zoomorphic identity that shifts between playful familiarity and subtle unease. Its soft, organic silhouette is heightened by natural vegetable-tanned leather, left untreated to preserve its raw texture and evolving surface qualities, which darken and age with light over time. Constructed in fire-retardant cold-foamed polyurethane with a wood base, it combines sculptural presence with tactile intimacy, positioning itself as both functional seating and imaginative domestic presence.\u003c\/p\u003e","brand":"Moroso","offers":[{"title":"Default Title","offer_id":46628121510065,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_8be03d17-0ae7-4cf5-9854-77abc9777577.jpg?v=1769745416"},{"product_id":"doodle-sofa","title":"Doodle Sofa","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"105cad5e-75f4-4884-931d-075e55ff3c4a\" data-testid=\"conversation-turn-111\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69d975aa-a7f0-8323-908b-70f5392c2654-27\" data-testid=\"conversation-turn-112\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"cc1f36f1-9249-4d69-a840-263b7166df0f\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"697\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe Doodle Sofa by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMoroso\u003c\/span\u003e\u003c\/span\u003e translates spontaneous sketching into a soft, sculptural seating form inspired by the act of doodling on paper. Its design emerges from gestural lines that evolve into quilted, three-dimensional embroidery, tracing the rhythm of freehand thought across a folded-blanket-like structure. The result is a welcoming, tactile surface where seat, armrests, and backrest flow together in a continuous composition. Constructed with fire-retardant cold-foamed polyurethane, polyester fibre, and an internal resin and steel frame, it is finished with leather upholstery and soft embroidered detailing that emphasise its crafted, expressive character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Moroso","offers":[{"title":"Default Title","offer_id":46628139401393,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/moroso-doodle-sofa3-matisse-contract.jpg?v=1769746470"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/collections\/c8b79bb0e170b6201ca7cab8338f6e6b3712d6fb.jpg?v=1770424260","url":"https:\/\/matisse-online-store.myshopify.com\/collections\/front.oembed","provider":"Matisse online store","version":"1.0","type":"link"}