{"title":"Francesco Binfaré","description":"\u003cp\u003eFrancesco Binfaré is a Milan-based artist, intellectual and designer with a long-standing relationship with Edra. Active in industrial design since the 1960s, he later began designing for Edra in 1992, creating highly innovative and expressive sofas that have become iconic in contemporary design.\u003c\/p\u003e","products":[{"product_id":"sherazade","title":"Sherazade","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:2dc10695-c720-401d-b5c7-3e7d6606765f-27\" data-testid=\"conversation-turn-56\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"e5b68b74-09ef-47ca-a63b-582da9489761\" dir=\"auto\" data-message-model-slug=\"gpt-5-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"108\" data-end=\"514\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSherazade Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is an Oriental-inspired modular sofa designed for ultimate relaxation. The rectangular sommier is padded with Gellyfoam® and synthetic wadding and comes with two triangular back cushions, two large square pillows, and two armrests (rectangular and cylindrical), offering versatile, unconstrained comfort in any setting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627927949489,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_b55c91dc-fc56-4db5-8fd7-5c3dc1ac4383.jpg?v=1769731429"},{"product_id":"pack","title":"Pack","description":"\u003cp\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePack Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is a sculptural, modular sofa featuring a Gellyfoam® and feather-padded seat with a textured fabric resembling ice layers. The soft polyester backrest, shaped like a reclining bear and covered in eco-friendly fur, provides an embracing, welcoming support. With an irregular two-part base forming a right angle, the Pack Sofa is available in black or white and combines comfort with playful, contemporary design.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627928211633,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_3e500af7-256a-4e43-afde-c4964d5f4526.jpg?v=1769731481"},{"product_id":"standard","title":"Standard","description":"\u003cp\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eStandard Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is a modular sofa designed for ultimate comfort and adaptability. Featuring the innovative Smart Cushion system, backrests and armrests can be reshaped with ease—low, high, oblique, or enveloping—while deep seats offer casual relaxation. Fully customisable in linear, angular, or free-standing compositions, the Standard Sofa combines advanced design and technology for a personalised seating experience.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627928637617,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_96689d8a-32f5-4735-b544-4e66ff1da959.jpg?v=1769731606"},{"product_id":"standway","title":"Standway","description":"\u003cp\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eStandway Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is a soft, elegant, and timeless sofa that blends classic and contemporary design. Featuring the innovative Smart Cushion system, backrests and armrests can be easily reshaped with light pressure, allowing each user to customise form and comfort. Versatile and sculptural, Standway adapts perfectly to any interior setting.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627928670385,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_75335850-1f5a-4b49-8a9b-f63786a44fe2.png?v=1769731615"},{"product_id":"standalto","title":"Standalto","description":"\u003cp\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eStandalto Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is a suspended, modular sofa designed for ultimate comfort and adaptability. Featuring the innovative Smart Cushion system, backrests and armrests can be reshaped with light pressure, creating a personalised seating experience. Elevated 15 cm above the floor, Standalto combines softness, elegance, and sculptural design, offering a versatile and visually light statement piece for contemporary interiors.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627928703153,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_c0656d8f-6260-45e1-8939-25253969388b.jpg?v=1769731629"},{"product_id":"grande-soffice","title":"Grande Soffice","description":"\u003cp\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eGrande Soffice Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is a sculptural sectional sofa that blends classical elegance with modern comfort. Featuring soft curves, Gellyfoam\u003cspan\u003e®\u003c\/span\u003e and goose down padding, and the Smart Cushion system for adjustable backrests, each seating element accommodates two people. Customisable in linear or angular compositions with deep seats and poufs, Grande Soffice combines high-tech and natural materials for a luxurious, versatile, and timeless statement piece designed by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFrancesco Binfaré\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627928735921,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_0d198f2c-e596-4e3b-bf8f-1f72fd578f58.jpg?v=1769731642"},{"product_id":"on-the-rocks","title":"On The Rocks","description":"\u003cp\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eOn the Rocks Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is a modular sectional sofa designed for ultimate comfort and flexibility. Featuring four seating elements and two separate backrests in varying shapes and sizes, it can be arranged to suit social gatherings or private relaxation. With no rigid structure, fully customisable geometry, and high-quality materials, the On the Rocks Sofa combines sculptural design with unparalleled comfort, making it a versatile statement piece for modern interiors.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627928768689,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_eb6dbf37-bf60-433e-a74d-810962bd545e.jpg?v=1769731655"},{"product_id":"standard-outdoor","title":"Standard Outdoor","description":"\u003cp\u003eThe \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eStandard Outdoor Sofa\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEdra\u003c\/span\u003e\u003c\/span\u003e is a modular outdoor sofa designed for ultimate comfort and adaptability. Featuring the innovative Smart Cushion system, backrests and armrests can be reshaped with a gentle touch—low, high, oblique, or enveloping—while deep seats offer informal relaxation. Customisable in linear, corner, or free-standing compositions, the Standard Outdoor Sofa combines advanced design and technology for a fully personalised seating experience.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46627928801457,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_badd26d9-fcf3-4747-9cf1-5b188146207e.png?v=1769731668"},{"product_id":"on-the-rocks-outdoor","title":"On The Rocks Outdoor","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:5e269647-50bd-409c-a0db-ad6a89cf3dbe-45\" data-testid=\"conversation-turn-92\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"919aaa5f-0776-4d09-a851-a06972567d68\" dir=\"auto\" data-message-model-slug=\"gpt-5-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"69\" data-end=\"418\"\u003eThe On the Rocks Outdoor sofa transforms seating into a modular, sculptural experience, placing both the furniture and its users at the centre. With four differently shaped seating elements and two free-standing backrests, the sectional system allows endless configurations—from intimate lounging to large, shared arrangements.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"667\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned with exclusive materials for maximum comfort, On the Rocks can be combined into a single composition or arranged freely to adapt the perspective of any outdoor space, offering a customisable, expressive approach to relaxation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46628256514225,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_c3bb47ce-4e32-4348-99f3-8d938a345d15.png?v=1769754063"},{"product_id":"sherazade-outdoor","title":"Sherazade Outdoor","description":"\u003cp data-start=\"66\" data-end=\"435\"\u003eThe Sherazade Outdoor collection blends oriental inspiration with ultimate comfort and flexibility. Its rectangular Gellyfoam® padded base is paired with pyramidal Thai cushions, large square back cushions, and rectangular and cylindrical armrests, allowing endless seating configurations—from formal arrangements to a spacious lounge or reading area.\u003c\/p\u003e\n\u003cp data-start=\"437\" data-end=\"662\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCrafted with a marine plywood structure, Gellyfoam® and synthetic wadding padding, and removable, water-repellent covers, Sherazade Outdoor is designed for durable, versatile relaxation in any outdoor setting.\u003c\/p\u003e","brand":"Edra","offers":[{"title":"Default Title","offer_id":46628256546993,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/files\/untitled-1_78f3d212-1ecb-49d0-8bce-8ed724e56139.png?v=1769754076"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/3391\/7617\/collections\/c387d2bc8d8ae21e7668d0276eada35c46d1713f.png?v=1770423995","url":"https:\/\/matisse-online-store.myshopify.com\/collections\/francesco-binfare.oembed","provider":"Matisse online store","version":"1.0","type":"link"}